Ayal is the chairman and co-owner of SpeedValue (TASE:SPDV) the parent company of CodeValue.
Ayal founded "Qualitest" in 1997, leading it as CEO to become the world’s largest software testing company and to be acquired by Bridgepoint in September 2019 for $420m.
Ayal is an Investor and Entrepreneur in Tech, Consulting, and Cannabis with a portfolio of ~20 companies. Ayal support and empower companies through growth and leadership. In addition, Ayal is also a professional women basketball coach.